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Wireless, High-Speed internet
access from one’s own laptop while away from office or home!
Inside a HotSpot site, guests
can connect to the HotSpot, wirelessly, from their laptop computer or hand-held
device. The blazing connection speed will satisfy even the most demanding
user - every HotSpot location has T1 line speed!
The user initiates his or her
internet session by launching Microsoft Explorer or other web browser.
High quality HotSpots do not require the user to configure their laptops — before, during or after —
their session. The HotSpot
serves up the Pro-WiFi Advertiser's page in lieu of their default home-page.
At this point users are free to check eMail,
inventory, MLS listings, investments, etc., until their session ends.
Everyday restaurants and libraries are approached
by vendors selling "hotspots". They tout the many legitimate
benefits. Most have the technical capability to deliver.
However, sticker shock sets in after
all the costs are compiled: equipment, installation, bandwidth, user support (if
even offered) and maintenance.
Other hotspot vendors promise direct
income. The primary differentiator between their service and Pro-WiFi is
they charge the end-user a significant amount, while Pro-WiFi is absolutely
free.
You decide, all else being equal, expensive or free, which HotSpot will
drive the most traffic and revenue?
Empirically, to date, there is a precedent
set for subscription based hotspot networks. It clearly
demonstrates that the number of customers willing to pay for their service
is miniscule, as is the additional traffic and revenue the hotspot generates.
Broadcast television and radio, by
contrast, show that advertiser sponsored media channels attract and retain large
volumes of individuals.
Will free HotSpots become the next
great adverting channel? Undoubtedly!
For a free comprehensive analysis of
HotSpots in restaurants, click here.
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FREE HotSpots
are becoming
the standard!
The Pro-WiFi HotSpot network
invented the trend that is revolutionizing the HotSpot world.
The world's only FREE HotSpot Network
is supported by advertising revenue.
Users get free HotSpot access.
HotSpots hosts include Restaurants, Chambers of Commerce and Libraries who incur
zero out-of-pocket cost.
HotSpots provide a fresh, new channel
for Advertisers
to interact with affluent mobile professionals,
windshield warriors and students in a one-to-one captive setting.
Restaurants
offer Pro-WiFi HotSpots as a valuable service that builds loyalty and can
increase sales $25K/store each year.
Libraries
offering Pro-WiFi HotSpots reduce waiting for Patron PCs, eliminate expensive
bandwidth charges and no longer need to enforce time limits.
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25 Million HotSpot users over the next 5 years!
Source: analyst
firm IDC, 2003
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The number of available commercial HotSpots will
increase at a compound annual growth rate of nearly 57% over the
next five years.
Source:
analyst
firm IDC, 2003
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80% of all public HotSpots will be deployed in
restaurants, cafes, and bars.
Source: analyst firm
Alexander Resources, 2003
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On a daily average 15 million North Americans work on
the road. 31% of business travelers use their laptops 3 hours or more
daily.
Source: Cahner's
In-Stat Group, Noika and Gartner Dataquest, 2001
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The Pro-WiFi HotSpot Network
